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Our Mission

To ensure that everyone feels supported by their communities, whenever and wherever they need it.

Core Beliefs


Support is essential to our well-being


No one is more or less deserving of help


Every situation is unique


Small actions can have huge impacts.

Laura Malcolm, Founder

Laura Malcolm, Founder

The Give
InKind Story

Give InKind was started with a notebook, a sea of flowers, and two grieving parents. After experiencing the unexpected stillbirth of their first child, Founder Laura Malcolm and her husband James saw how much work was created for their friends and families that wanted to be supportive from around the country. There were questions about where to order delivery meals from, what to send or say to a family experiencing baby loss, whether or not they were up for visitors or phone calls – and Laura knew there had to be a simpler way to coordinate all of the efforts from the loved ones that wanted to help. In Layla’s honor, Give InKind was born.

Press Coverage

Additional Press

Babycenter